Three logo concepts were delivered. Queen’s chose the first option with the edit to trim Nutritional Products down to Nutrition. In this concept, the leaves serve as a crown & the rounded rectangle serves as a shelf for Queen’s to sit upon.
Branding | Illustration Accent
It was important to the client to incorporate other colors (besides green). They provided a sketch of an original flower artwork as well as preferred colors. This artwork was then vectorized & given more depth & intrigue. To achieve this effect, the color palette was extended to include tints & shades.
Branding | Lifestyle Textures
An important product for this store is their store brand nut mixes. A major priority is to get store brand products up on their website, so product photography was shot & a new label was mocked up in the above image.
Social Media | Instagram Posts
Logo & Branding, 2020
A Storytelling Project, 2020